Top Biscuits Brands in India

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Indian organizations like Parle and Anmol can be regarded as some of the top biscuits brands in India. The Indian biscuit industry gained prominence in the national bakery scene during the later part of the 20th century. This was the time when the urban population was looking for ready-made food at a convenient cost.
Earlier on, biscuits were regarded as part of people who were ill, but at present is one of the most preferred fast foods across various age groups. Their popularity has grown because they can be carried easily and they offer a wide variety of tastes and are also not that expensive.

Top Biscuits Brands in India



Following are the leading biscuit brands in India:

Parle Products Pvt. Ltd



Founded in 1929, Parle Products Pvt. Ltd ranks among the top biscuit brands in India. The company has 7 manufacturing units of its own and 51 manufacturing units on contract. Accounting for about 30-35% of market share in the biscuit industry this company is famous for brands like Parle – G, Krackjack, Hide & Seek Milano, Hide and Seek, Magix and Monaco.

Parle has been one of the leading biscuit brands in India for the last 8 decades. Parle-G is reputed to enjoy the most sales among all biscuit brands in the world. Its biscuits offer a fantastic combination of quality, taste, and nutrition. Parle biscuits are available even in faraway villages.

At present the company has a 40 percent share of the Indian market for biscuits and is a multi-million dollar organization. Following are the various brands of biscuits offered by Parle:
  • Parle G
  • Nimkin
  • Krackjack
  • 20-20 Cookies
  • Monaco-Salted Craker
  • Golden Arcs
  • Kreams
  • Festo
  • Hide & Seek Choco Chips
  • Top
  • Hide & Seek Milano
  • Happy Happy
  • Hide & Seek Bourbon
  • Hide & Seek Fab
  • Parle Actifit Digestive Marie
  • Magix
  • Parle Marie
  • Coconut Cookies
  • Milk Shakti

Britannia Industries Ltd



Based in Bangalore Britannia Industries Ltd is reputed as being one of the top biscuit brands in India. The company was established way back in 1892 and till today has managed to maintain a distinctive position in the Indian biscuit industry specially with its most popular brand called Tiger.

Britannia is presently one of the biggest brands in India and also the leading food related brand. It is well known for its ground breaking approach towards product manufacturing and marketing. Forbes Global has rated it as one of the Top 200 Small Companies of the World and it is also the second most trusted brand in India.

Following are its various brands in the biscuits segment:
  • Pure Magic
  • Treat
  • Britannia Cookies
  • Milk Bikis
  • Tiger
  • Nutri Choice
  • Good Day
  • Time Pass
  • Bourbon
  • Little Hearts
  • 50-50
  • Nice Time
  • Marie Gold
  • Rusks

Priya Gold

Priya Gold is a part of Surya Foods & Agro Ltd that was established during November 1992. Its commercial operations, which included selling and making biscuits under the brand name Priya Gold started during October 1993. Following are the various biscuits and cookies offered by Priya Gold:
  • Italiano Cookies
  • Glucose V
  • Chatpatta Jeera and Cashew
  • Butter Bite
  • Cheez Bit
  • Cheese Cracker
  • CNC
  • Marie Lite
  • Snacks Zig Zag
  • Coconut Crunch
  • Kids Cream
  • Classic Cream
Anmol

Anmol Biscuits is especially popular in eastern and northern India. It has a couple of top class production units at Noida and Dankuni in West Bengal. Following are its main products:
  • Lemon Mazaa
  • Dil Khush
  • Funfill Choco Vanilla
  • Dream Lite
  • Yummy - Milk Cream
  • E-Time
  • Tip Top Kajoo Kurkure Masala
  • Funfill Orange
  • Coconutty
  • Funfill Rich Chocolate
  • Thin Arrowroot
  • Golmol
  • Marie
  • Jadoo
  • Veg Munch
  • Marie Time
  • 2 in 1
  • Snackles
  • Butter Bake
  • Milk Made
  • Cream Cracker
  • Bakersville

Horlicks

Horlicks Biscuits were introduced during 1992 and since then the brand has witnessed increasing popularity. These are liked by both children and parents. Every pack provides 100 percent calcium and the biscuits are available in elaichi and standard flavors.

CREMICA

CREMICA is one of the most prominent biscuit brands in northern India. Its products are primarily available in four categories – crackers, cookies, cream biscuits, and glucose biscuits. The company is setting up a new plant in Himachal Pradesh, which is expected to have a capacity of 5 thousand tons on a monthly basis. This will be a fully automated plant and is supposed to be one of the very best in its kind in the country.

In a recent survey done by Insight, a famous consumer magazine, as per parameters stated by the BIS, the glucose biscuits of CREMICA came first in the category for sweet biscuits.

It is also a part of the Indian government’s program to create fortified biscuits for people in Afghanistan. The whole program is being done under the guidance of the World Food Organization. It has also been entrusted with the responsibility of exporting biscuits to Iraq as part of the World Food Program.

Sunfeast

Sunfeast is the biscuit brand of ITC and was initiated during July 2003. To start with the brand dealt with glucose, Marie, and cream biscuits. Following are the major brands of Sunfeast:
  • Sunfeast Milky Magic
  • Sunfeast Dream Cream
  • Sunfeast Marie Light
  • Sunfeast Snacky
  • Sunfeast Dark Fantasy
  • Sunfeast sweet 'n salt
  • Sunfeast Dark Fantasy Choco Fills
  • Sunfeast Nice
  • Sunfeast Glucose
  • Sunfeast Special
Biskfarm

Biskfarm was established during 2000. It is marketed and held by SAJ Food Products (P) Ltd, which is a sister concern of Aparna Group of Companies. It is primarily available in North Eastern and Eastern part of the country as well as several parts in Southern, Northern, and Central India. It is among the top 3 bakery brands in all the markets where it enjoys a substantial presence.

Biskfarm biscuits can be categorized into the following products:
  • Sweet
  • Countlines
  • Semi Sweet
  • Creams
  • Crackers
  • Rusk
Rose

Rose biscuits are produced by Veeramani Biscuit Industries Limited, which is also famous as VBIL. The company was incorporated during 1987 in the outer areas of Hyderabad. It produces a wide variety of biscuits such as the following:
  • Cookies
  • Cream Biscuits
  • Marie Biscuits
  • Salt Biscuits
  • Glucose Biscuits
  • Salt & Sweet Biscuits
  • Coconut Biscuits
Sobisco

Sobisco is part of the Sona Biscuits Ltd group, which was incorporated during 1992. Its head offices are at Kolkata and it is presently an ISO 22000 organization. It also enjoys the membership of the American Institute of Bakery. It offers 54 different products under 4 major categories such as sweet biscuits, salted biscuits, semi sweet biscuits, and cream biscuits. Majority of its annual production is done in the sweet biscuits, and cream biscuits segments.

Dukes

Dukes biscuits are marketed by Ravi Foods Private Limited. The organization has set up many plants in Hyderabad that are at par with ISO 9001 requirements. Yet another plant is being set up at Rudrapur in Uttarakhand. It offers the following biscuits:
  • Marie Break
  • Cream Cracker
  • See Saw
  • Nice
  • Salt Kiss
  • Danish Butter Cookies
  • Masala Nibbles Namkeen
  • Salted Crackers
  • Cream 4 Fun
  • Teddy Bear Cookie Honey
  • Cream 4 Fun Bourbon
  • Dukes Minees Sandwich Cookies
  • Kukkies
  • Delicious Kukkies - Chocolate
  • Merry Milk
Nezone

Nezone Biscuits started off as an organization during 1996 and presently has a yearly production of INR 100 crore. Its present production capacity is 60 tons and offers 40 different types of biscuits that may be enumerated as below:
  • Chocolate Marie Biscuit
  • Sweet Biscuit - Elaichi
  • Marie Biscuit
  • Sweet Biscuit - Gluco Rich
  • Marie Super Biscuit
  • Milk Rusk
  • Nutri Marie Biscuit
  • Suji Rusk
  • Orange Marie Biscuit
  • Cream Biscuit - Energy Mix
  • Prince Marie Biscuit
  • Hit Cream Biscuit
  • Salted Biscuit: Snacks (Classic Salted)
  • Butter Cookies
  • Salted Biscuit: Snacks (Mast Masala)
  • Kaju Cookies
  • Sweet Biscuit - Butter Kaju
  • Coconut Cookies
  • Sweet Biscuit - Butter Yums
  • Classic Arrowroot Marie Biscuit
Following are other biscuits brands operating in India
  • Oreo
  • Sumo
  • Happy Bite

Biscuit Industry in India - Current Scenario



At present the following states can be regarded as the biggest consumers of biscuits in India:
  • Maharashtra
  • Karnataka
  • West Bengal
  • Uttar Pradesh
  • Andhra Pradesh
The rural sector in India presently accounts for almost 55 percent of the biscuit consumption in India.

The Indian biscuit industry has a yearly production of almost INR 3 thousand crores and is the biggest among all the food based industries operating in the country. The Indian subcontinent on the whole is regarded to be one of the top producers of biscuits in the world along with countries like the US.

The industry can be classed into two separate sectors – organized and unorganized. Biscuits and breads are the major components of the Indian bakery industry and together these two account for almost 80 percent of the aggregate production. The biscuit industry is said to have a better production and value level than the bread.

Nowadays the biscuit industry contributes approximately 33 percent of the total production of the bakery industry. 70 percent of the biscuits in India are produced by the small scale sector that is made up of both the non factory and factory workers.

These smaller entities have also prevented leading companies like Cadbury, Brooke Bond, and Nestle from entering the biscuit market. The Federation of Biscuit Manufacturers of India (FBMI), set up by the Union Government in 1953, has stated that in the coming years the industry will see an approximate yearly growth of 15 percent and the exports will also successfully reach the global markets.

Per capita consumption of biscuits in India has been estimated at 2 kilos. India is also one of the leading producers of biscuits in the world along with the US and China. Approximately 17 percent of the biscuits produced in India is exported to locations such as the following:
  • Haiti
  • Ghana
  • Angola
  • UAE
  • The US
It has also been calculated that the biscuit imports do not form a significant part of the production, which has been estimated at INR 4350 crores.

Last Updated on 12/10/2011